GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers. This increases the visibility of your products and services in the latest generation of search engines, recommender systems, and other novel applications.
- Project Main Page: http://purl.org/goodrelations/
- Vocabulary: http://purl.org/goodrelations/v1
- Documentation: http://purl.org/goodrelations/v1.html
- Developer's Wiki: http://www.ebusiness-unibw.org/wiki/GoodRelations
What is GoodRelations?
GoodRelations is a language that can be used to describe very precisely what your business is offering. Some people call GoodRelations a "data dictionary", others prefer "schema" or "ontology". But the name of the thing is not important. Important is that you can use GoodRelations to create a small data package that describes your products and their features and prices, your stores and opening hours, payment options and the like.
You simply paste this data package into your Web page using W3C's RDFa format. That's all!
(15 minutes - more than 4,000 viewers to date)
Why should I care?
If you add GoodRelations to your Web pages, you increase the visibility of your offers in the latest generation of search engines and recommender systems.
Traditional Search Engine Optimization (SEO) tries to put you on top of all search results, but quite clearly, that can work only for one company. GoodRelations puts you on top of Web visibility for people who are looking for exactly your products or services.
In other words: Your particular value proposition will become visible for people with matching needs and preferences.
How can I use it?
Simply describe your company and its products using the free GoodRelations Annotator tool. It will return a few lines of extra code that you can copy and paste into your main Web page. Or, use one of the many freely available GoodRelations extensions for your Web shop or CMS software.
If you are a developer, you can also take one of the recipes from the GoodRelations Cookbook.
Features
- Suited for B2C & B2B scenarios
- Suited for any industry, from consumer electronics to industrial parts and components
- Company and store information, including opening hours
- Product models ("datasheets"), product variants, consumables, and spare parts
- Detailed pricing, including list prices, quantity discounts, and price ranges
- Payment and delivery options and individual fees Product bundles
- Warranty specifications
- Wishlists and tendering
- ... and a lot more!
Stay Tuned
Please join the GoodRelations mailing list:
- Membership: http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations
- Archive: http://ebusiness-unibw.org/pipermail/goodrelations/
Also, please watch the hashtag #goodrelations on twitter.
This will keep you informed about news and updates on the GoodRelations ontology project and related activities.
License
The GoodRelations ontology is available under the Creative Commons Attribution 3.0 license. You are free to copy, distribute and transmit the work; to remix/adapt the work (e.g. to import the ontology and create specializations of its elements), as long as you attribute the work, e.g. by stating "This work is based on the GoodRelations ontology, developed by Martin Hepp" and linking back to http://purl.org/goodrelations/.
Contact
Univ.-Prof. Dr. Martin Hepp
E-Business and Web Science Research Group, Chair of General Management and E-Business
Universität der Bundeswehr München
Werner-Heisenberg-Weg 39
D-85579 Neubiberg, Germany
Phone: +49 89 6004-4217
eMail: mhepp(at)computer.org (preferred mode of communication)
Web: http://www.heppnetz.de
Web: http://www.unibw.de/ebusiness/
Publications
Hepp, Martin: GoodRelations: An Ontology for Describing Products and Services Offers on the Web, Proceedings of the 16th International Conference on Knowledge Engineering and Knowledge Management (EKAW2008), Acitrezza, Italy, September 29 - October 3, 2008, Springer LNCS, Vol 5268, pp. 332-347.
Acknowledgements
The work on the GoodRelations ontology has been partly supported by the Austrian BMVIT/FFG under the FIT-IT Semantic Systems project myOntology (grant no. 812515/9284), by a Young Researcher's Grant (Nachwuchsförderung 2005-2006) from the Leopold-Franzens-Universität Innsbruck, and by the European Commission under the project SUPER (FP6-026850).
