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Learning Goal

This class will introduce the fundamental economic effects and theories that explain the diffusion of Electronic Business, especially new institutional economics, and map these to core concepts of management science. The overall learning goal of the course is an in-depth understanding of the interplay of economics, communication and information research, management science, and applied computer science; the underlying social and technical processes, and their implications for business and management.


The topics covered in this class are relevant for the comprehensive diploma exam (Diplomhauptprüfung). For your preparation, you may use the Study Guide.

Slides, and Materials

Unit 1: Overview


Additional reading:

Leonard E. Read: “I, Pencil. My Family Tree as told to Leonard E. Read”, Dec. 1958
Wikipedia: Management
Wikipedia: Taylorism
Charles Babbage:  Economy of Machinery and Manufactures
Frederick Winslow Taylor: The Principles of Scientific Management, 1911.


Unit 2: Market Dynamics and Competition: The Fundamental Role of Information


Additional reading:
Wikipedia: Principal-Agent Problem
Wikipedia: Economic Calculation Problem
Wikipedia: Ideas and Life of Friedrich Hayek
Wikipedia: Transaction Cost Theory
Wikipedia: Game Theory
Wikipedia: Prisoner‘s Dilemma's_dilemma

Unit 3: Collaboration, Cooperation, Intercreativity: The Web 2.0 Phenomenon

Slides (by A. Richter)

Unit 4: Models of Information and Communication


Additional reading:
Radical Constructivism
Shannon and Weaver
Watzlawick, Beavin, Jackson
Schulz von Thun (in German only)
Speech Act Theory
Media Richness ...

Unit 5: Auto ID Technology


Unit 6: Management of Information Technology Systems and Landscapes

Slides (by A. Richter, will be published after the unit)

Unit 7: Exam Review

Study Guide