Dr. Martin HEPP, Diplom-Kaufmann
Office Hours: By appointment or e-mail only (mhepp[AT]computer[DOT]org)
Update: All material will be covered in class, you do not need to prepare additional materials in advance.
Block Class: September 19 (Tuesday) – 22 (Friday), 2006, 10:00 a.m. – 5:00 p.m.
Classroom: CIP-Pool II (Neubaustraße 66) Begin: September 19, 2006
Electronic Commerce is a popular term that subsumes the variety of business process execution based on digital technology and open networks (e.g. the Internet). Such processes can exist between any combination of consumers, businesses, and public bodies. The initial hype about this topic has been superseded by a more realistic understanding of the challenges and the business potential, and corporations are now trying hard to find hands-on and lasting solutions on how to adapt their processes and systems so that they become compatible with the paradigms and requirements of an accelerated and technically integrated business environment.
This class will first introduce the fundamental economic effects and theories that explain the diffusion of Electronic Commerce, especially new institutional economics, and map these to core concepts of management science. In a second step, practicial issues and particular application scenarios like e-procurement, e-CRM, and services-oriented architectures for B2B integration are being discussed. The overall learning goal of the course is an in-depth understanding of the interplay of economics, management science, and applied computer science; the underlying social and technical processes, and their implications for business and management.
1 New Institutional Economics
2 Electronic Markets and Electronic Hierarchies
3 The History of Electronic Commerce from 1997-2006
5 Electronic Marketplaces for B2B Sourcing
6 eCRM and Mass Customization
7 Service-oriented Architectures: From CORBA to Semantic Web Services
8 Case Studies
The maximum number of participants is 20. Please register by June 30, 2006 using the SB@HOME system (for Bachelor degree students) or by sending an e-mail to mhepp(AT)computer(DOT)org (for diploma students). The exam will take place on September 22 at 10:00 a.m. in the form of a written test (60 minutes). The official registration at SB@HOME is mandatory for Bachelor degree students. If you do not register, the administration will not honor any credits obtained.